INDUSTRY SALES

Back in the late nineties, before the internet experienced the teething problems of the dot com crash, buying generic domain names was referred to as the "internet gold rush". Many called it hype and many perceived it as just another bubble that would burst but savvy entrepreneurs and marketers knew the longevity and value of the commodity that they were buying.

A decade later and individual generic domains are selling week in week out for tens of thousands of pounds. The reason is simple:- they are an amazing marketing asset and there are only handful of very strong generics for each vertical!

Strong generic domain names drive "type in traffic", are memorable, assist with search engine optimisation, evoke trust, add an element of authority to sites and can be used as online / offline sales and marketing tools. When these things are taken into consideration it becomes far easier to understand why they sell for high sums and why some industry experts are comparing the generic domain name industry to the stock market.

Listed below are examples of names of similar quality to those in our portfolios that have sold on the secondary domain market throughout 2008-2009. Next to each domain is the price it sold for.