According to research released by the Nielson Company, the second fastest growing sector online is "Food and Cooking" which saw a 58% increase to 10.5 million in July 2009 up from 6.7 million unique UK visitors in July 2008.
FMCG brands are becoming increasingly more successful at generating awareness and activity around their brand online by tapping into consumer trends which means that advertising around the Parties / Socialising sector should be set to increase.
Our portfolio of domain names in this field could be built into a very strong network of sites covering key areas of consumer interest. Done correctly a development of this ilk could attract a steady stream of high spend brand advertisers.
